Content

interPlay Content specialises in financing, writing, producing, distributing and marketing sports and entertainment content.

Distribution networks include all commercial and pay TV media, digital platforms including corporate and retail, radio and print media.

The visual content we create will be suitable for all multi level media platforms including corporate films that can be sent to customers on DVD, short films for use on-line, or films for presentation purposes. Whatever the function of the film we will ensure the brand and message are never forgotten and the audience is ‘fully’ engaged.

Branded Content – is the integration of brands into entertainment usually in the form of TV programmes, events, film, video, digital, sponsorship and merchandise - linking ‘important’ passions to ‘important’ brands with a strategic reason why. In effect branded content is coming up with creative ideas, working with brand and media in order to bring consumers entertainment that they want, in the form that they want it.

	People are passionate about what is relevant to their lives – sport and entertainment drive this passion! They are engaged when they view what’s important to their lives…
	With the ever changing technology including the emergence and convergence of the mobile phone and internet, consumers can now easily choose what information they receive. They will decide what is consumed, when and how!
	Customers have changed and adapted to this new always-on, always connected, media fragmented world, where they seek value by searching, where they are not waiting to be interrupted with unwanted messaging – They are in effect doing it for themselves…

The highly experienced and creative team at interPlay can provide a cost effective content activity that can deliver on our clients marketing needs.